A Longitudinal Perspective
The Leaders on Purpose CEO Study is a unique, long-running research initiative that has been tracking the evolution of purpose-driven leadership since 2015. This longitudinal study provides unparalleled insights into how the world's most forward-thinking CEOs are navigating the transition to sustainable business models—arguably the most critical business transformation of our time.
2024 CEO Study Participating CEOs
 Andrés Gluski, President and CEO, The AES Corporation |  Particia Obo Nai, CEO, Ghana Telecommunications Company Limited (Telecel Ghana) |  Antoine de Saint-Affrique, CEO, Danone |
|---|---|---|
 Camila Escobar Corredor, CEO, Juan Valdez Café |  Fernando Gonzalez-Olivieri, CEO, CEMEX |  Hakan Bulgurlu, CEO, Beko |
 Jesper Brodin, CEO, IKEA |  Laurel Hurd, President and CEO, Interface |  Andy Poppink, CEO, Global Markets Advisory |
 Shashi Kiran Shetty, Founder & Chairman, Allcargo Logistics, and Chairman, BoG, IIM Mumbai |  Ynon Kreiz, CEO, Mattel |  Alan Murray, CEO, Fortune |
 Hans Vestberg, CEO, Verizon |  Thippaporn Ahriyavraromp, CEO, MQDC |  Richard Dickson, CEO, Gap Inc. |
Discover our Leadership Team Briefing Sessions
Many leaders value the insights from our CEO Study but want guidance on applying them to their unique challenges and strategies. That’s why we’ve launched our Briefing Sessions—private, 1:1 sessions with the Leaders on Purpose team.
Discover how the world’s top CEOs are navigating global challenges and uncover actionable insights tailored to your business. Learn what purpose-driven strategies could mean for your organization’s success in 2025 and beyond.
Key Themes
The 2024 iteration brings together an annually curated team of world-class researchers, ensuring fresh perspectives and deep expertise in each year's focus areas. This approach has allowed the study to remain at the cutting edge of business transformation research. As the world grapples with complex crises, the 2024 Leaders on Purpose CEO Study offers a roadmap for leaders seeking to innovate, build trust, and lead in an era of unprecedented change. It provides practical strategies for aligning purpose with profitability, building adaptive cultures, and driving innovation—all essential for long-term success in today's complex global environment.