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Leaders on Purpose CEO Study 2024
PURPOSE IN ACTION: LEADING BUSINESS CHANGE IN VOLATILE WORLD
The Leaders on Purpose CEO Study: A Longitudinal Perspective
The Leaders on Purpose CEO Study is a unique, long-running research initiative that has been tracking the evolution of purpose-driven leadership since 2015. This longitudinal study provides unparalleled insights into how the world's most forward-thinking CEOs are navigating the transition to sustainable business models—arguably the most critical business transformation of our time.
2024 CEO Study Participating CEOs
Key Themes
Advancing Strategies AmidstTodays Polycrisis:
- Multi-Faceted Geopolitical Resilience
- Transformative Ethical AI Integration
- Unwavering Climate Leadership
The Power of Strategic and Values-Based Culture:
- Authentic Purpose Integration
- Trust Through Calculated Risk-Taking
- Agility Through Empowerment
Leadership and Strategy in a New Era:
- Resilience through Purpose
- Innovative Financing
- Proactive Leadership
Smarter Collaboration in Complex Times:
- Strategic Clarity for Cross-Boundary Collaboration
- Trust-Based Stakeholder Collaboration
- Inclusive Decision-Making Ecosystems
The 2024 iteration brings together an annually curated team of world-class researchers, ensuring fresh perspectives and deep expertise in each years focus areas. This approach has allowed the study to remain at the cutting edge of business
transformation research. As the world grapples with complex crises, the 2024 Leaders on Purpose CEO Study offers a roadmap for leaders seeking to innovate, build trust, and lead in an era of unprecedented change. It provides practical strategies for aligning purpose with profitability, building adaptive cultures, and driving innovation—all essential for long-term success in todays complex global environment.